Digital Dan Marketing Playbook
Marketing tips, insight and a bit of fun
How to Follow Up Without Sounding Desperate
Someone enquires. You reply. They go quiet. Now what? A lot of businesses leave it there because they don’t want to be pushy. Others send
What Should Your Marketing Budget Pay For?
It’s a reasonable question. Unfortunately, there isn’t a percentage I can give you that will magically fit every business. A company trying to fill tomorrow’s
A Quick Marketing Audit: Seven Things I’d Check Before Spending Another Pound
When marketing isn’t delivering, the usual response is to do more. More posts. More ads. More emails. Maybe a new website for good measure. Sometimes
You’ve Got an Email List. Now What?
Someone signs up to your mailing list. Excellent. Then what? For a lot of businesses, the answer is: they receive a welcome email, perhaps a
Your Google Ads Are Getting Clicks. Why Aren’t They Getting Customers?
The dashboard says your ads are working. People are seeing them. People are clicking. Google is happily taking your money. But the enquiries aren’t coming
Marketing Consultant, Agency or a Full-Time Hire?
Your marketing needs work. You know that much. What’s less obvious is who should do it. Do you hire a marketing manager? Bring in an
Give Customers a Reason to Choose You
Every business wants to say it’s better than its competitors. Better service. Better quality. Better people. The difficulty is that a potential customer often has
Before You Pay for More Leads, Check What Happens to the Ones You Have
“We need more enquiries.” Fair enough. But my next question is usually: what happened to the last ones? It’s a question worth asking before you
Your Website Doesn’t Have a Traffic Problem. It Has a Clarity Problem.
“We need more traffic.” Maybe you do. But before you spend more money getting people to your website, I’d check what happens when they arrive.