How to Follow Up Without Sounding Desperate
October 7, 2026
Someone enquires. You reply. They go quiet. Now what? A lot of businesses leave it there because they don’t want to be pushy. Others send
Marketing tips, insight and a bit of fun
Someone enquires. You reply. They go quiet. Now what? A lot of businesses leave it there because they don’t want to be pushy. Others send
It’s a reasonable question. Unfortunately, there isn’t a percentage I can give you that will magically fit every business. A company trying to fill tomorrow’s
When marketing isn’t delivering, the usual response is to do more. More posts. More ads. More emails. Maybe a new website for good measure. Sometimes
Someone signs up to your mailing list. Excellent. Then what? For a lot of businesses, the answer is: they receive a welcome email, perhaps a
The dashboard says your ads are working. People are seeing them. People are clicking. Google is happily taking your money. But the enquiries aren’t coming
Your marketing needs work. You know that much. What’s less obvious is who should do it. Do you hire a marketing manager? Bring in an
Every business wants to say it’s better than its competitors. Better service. Better quality. Better people. The difficulty is that a potential customer often has
“We need more enquiries.” Fair enough. But my next question is usually: what happened to the last ones? It’s a question worth asking before you
“We need more traffic.” Maybe you do. But before you spend more money getting people to your website, I’d check what happens when they arrive.