\u201cWe need more enquiries.\u201d<\/p>\n\n\n\n
Fair enough. But my next question is usually: what happened to the last ones?<\/strong><\/p>\n\n\n\n It\u2019s a question worth asking before you increase your ad budget, rebuild your website or launch another campaign. Because getting an enquiry and turning it into a customer are two different jobs.<\/p>\n\n\n\n Imagine someone fills in your contact form on Monday morning.<\/p>\n\n\n\n When do they hear back? Does anyone check whether their question was answered? If they\u2019re interested but not ready to buy, does someone follow up later? And if they decide against you, do you know why?<\/p>\n\n\n\n For some businesses, the answers are clear. For others, enquiries disappear into an inbox shared by three people, each assuming someone else has dealt with them.<\/p>\n\n\n\n That\u2019s a difficult problem to fix with more advertising.<\/p>\n\n\n\n You don\u2019t need a complicated dashboard to get started. Take your last 20 enquiries and note:<\/p>\n\n\n\n A pattern may jump out. Perhaps the leads from one campaign are a poor fit. Perhaps weekend enquiries wait until Tuesday for a reply. Perhaps proposals are sent, but nobody checks back.<\/p>\n\n\n\n Each of those problems needs a different fix. \u201cGet more leads\u201d isn\u2019t specific enough to tell you which one you have.<\/p>\n\n\n\n Say you receive 100 enquiries and win 10 customers. That\u2019s a 10% conversion rate.<\/p>\n\n\n\n If you improve the way you respond, qualify and follow up, and win 15 instead, you\u2019ve gained five customers without increasing the number of enquiries.<\/p>\n\n\n\n That\u2019s an illustration, of course. Your results will depend on your business. But it shows why the journey after the form submission deserves as much attention as the campaign that brought someone in.<\/p>\n\n\n\n And marketing still has a part to play. If people keep asking for something you don\u2019t offer, or every enquiry is outside your budget, you may be attracting the wrong audience or setting the wrong expectations on your website.<\/p>\n\n\n\n You may genuinely need more leads. Many businesses do.<\/p>\n\n\n\n But find out what happens to the ones you already have first. Respond promptly, make the next step clear, follow up when it\u2019s useful, and record why opportunities are lost.<\/p>\n\n\n\n Then, when you do spend more on lead generation, you\u2019ll have a better chance of turning that spend into business.<\/p>\n\n\n\n More water is useful. It\u2019s even more useful when you\u2019ve checked the bucket.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cWe need more enquiries.\u201d Fair enough. But my next question is usually: what happened to the last ones? It\u2019s a question worth asking before you increase your ad budget, rebuild your website or launch another campaign. Because getting an enquiry and turning it into a customer are two different jobs. Follow an enquiry through the […]<\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-customer-journeys"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=372"}],"version-history":[{"count":1,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":373,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/posts\/372\/revisions\/373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/digitaldan.expert\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldan.expert\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Follow an enquiry through the business<\/h2>\n\n\n\n
Look at your last 20 enquiries<\/h2>\n\n\n\n
\n
A simple example<\/h2>\n\n\n\n
Fix the part that\u2019s leaking<\/h2>\n\n\n\n