Marketing tips, insight and a bit of fun
When marketing isn’t delivering, the usual response is to do more. More posts. More ads. More emails. Maybe a new website for good measure. Sometimes
Someone signs up to your mailing list. Excellent. Then what? For a lot of businesses, the answer is: they receive a welcome email, perhaps a
The dashboard says your ads are working. People are seeing them. People are clicking. Google is happily taking your money. But the enquiries aren’t coming
Your marketing needs work. You know that much. What’s less obvious is who should do it. Do you hire a marketing manager? Bring in an
Every business wants to say it’s better than its competitors. Better service. Better quality. Better people. The difficulty is that a potential customer often has
“We need more enquiries.” Fair enough. But my next question is usually: what happened to the last ones? It’s a question worth asking before you
“We need more traffic.” Maybe you do. But before you spend more money getting people to your website, I’d check what happens when they arrive.
If you’ve spoken to a marketing agency, you could be forgiven for thinking that getting found on Google requires a five-figure budget and a small